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Labeling and First Sale

This past weekend has been very hectic but exciting none-the-less.  On Saturday, we labeled our Pinot Noir and Pinot Gris.  At about 2:30, Scott Behrens from Wine Behren (see link) called and asked if we could do a pouring at his wine shop.  So we finished our labeling, changed clothes, and off we went to our first pouring.  We sold about two cases that night which is pretty good.  On Sunday, we labeled the Chardonnay and Rose before helping Trudy celebrate her birthday.  We learned alot about wine labels and labeling.  First, make sure the label fits the bottle.  This is very difficult when you go through as many iterations as we did.  Our Pinot Gris labels should really be about 1/2″ shorter.  But rather than pay for new die cuts, we will get different bottles, the longer neck ones.  We also became one with our new labeling machine.  I am happy with it.  RJ became an expert wax dipper, however, he learned to make sure there is no moisture on the neck, including wine that may have leaked out, or you get spatters, etc.  Everyone asks why we did wax.  While it looks great, it is expensive and time-consuming.  Well, we bought leftover bottles from our colleagues at Kramers and Thistle, so the neck sizes are all different.  Therefore, it would be hard to match foil sizes.  We also learned that you can’t always find wax that matches.  Our lightened burgundy wax just did not look good on the Rose’, so we went with foil on that bottle.  Above are pictures of our labeling, final product and first pouring.  Don’t forget to check our Scott’s website.  He will be carrying all our wines.

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